But lately it's being used for so much more than just casual dating, according to a researcher from Concordia University in Montreal. Stefanie Duguay, an assistant professor of communication studies whose research paper was published in The Information Society , says some of the app's estimated 50 million worldwide users are using it for something other than dating β like advertising political campaigns or promoting local gigs. She calls this "off-label use," a pharmacology term that describes when people use a product for something other than what it was intended.
Duguay explains these users are not the same as spam bots, which often dishonestly disrupted people's use of the app. Platforms like this are more like an ecosystem. As part of her research, Duguay interviewed four of these so-called "off-label" users: one was advertising an anti-smoking campaign, another focused on antiβsex trafficking, the third was marketing health products and the fourth was supporting U.
Nevertheless, she admits numerous users said they didn't like falling on profiles of users who weren't there to, well, hook up or date. Related Stories Friends with benefits: Can Facebook tackle your love life? Tinder, Grindr accused of illegally sharing user data. Tinder adds panic button, safety check-in feature for U. Snowbirds take flight over Montreal. Seventh Quebec cell tower on fire in under a week.
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